Strong copy is unstoppable with supporting graphics.
In today’s culture, people have less time and less patience.
They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference in response.
In this environment, simple, visual displays of information are very effective.
That’s why it’s especially important to reinforce your copy (specifically comparisons, ratios, and percentages) with a chart or graph that visually represents your content.
And make sure you always write a descriptive caption explaining exactly what the reader is looking at.

Call me at (310)212-5727 or email Caleb at if you need help writing irresistible copy for your email, web ad, TV commercial or direct mail campaigns that gets attention.
Here are the rest of this week’s articles: