Should you email your inactive subscribers?
Research from MailChimp has found that inactive subscribers are still likely to purchase your product or service.
In fact, one inactive subscriber is worth 32% of an active subscriber—meaning they are still a valuable audience for your business.
Inactive email subscribers still see your emails and read your subject lines…even if they never open them.
In the past, MailChimp would tell you to remove inactive subscribers from your mailing lists.
But research has revealed the truth: hold onto your inactive subscribers and you may still see an increase in response…and profits.
Need help with your email creative and strategy? Call me at (310) 212-5727, or email Caleb at
Here are the rest of this week’s articles: