There are around 103 million people over the age of 50 in the United States.
They include:

  • 28 million in the “silent” generation (73+)
  • 75 million baby boomers (53-73)

Here is an infographic showing all five major demographics:
infographic market segments
“Silents” and “Baby Boomers” are incredibly valuable markets. Don’t ignore these segments of the population. They have high purchasing power and are brand-loyal. Here’s an article I wrote with keys to effectively marketing to seniors – “Marketing to Seniors: 38 Special Advertising Insights.”
Click here to read.
If you would like to discuss your marketing strategy to the senior market, give me a call at (310) 212-5727 or email Caleb at
Here are the rest of this week’s articles: