Conversational copy gets result.

 

Why?

 

Because it’s easier to read … so your audience quickly grasps what you have to say.

 

To ensure your copy is conversational, take the time to read it out loud.

 

It should sound like a real face-to-face conversation.

 

Conversational copy forces the sales message to sound like a friend telling another friend about a great product or service.

 

Conversational copy tends to use shorter sentences. Try to eliminate long sentences that say too much. Break things up with em dashes – or ellipses … or create separate sentences.

 

Conversational copy can include sentences that start with “And” or But,” or “Because.” These so-called “bucket brigade” words continue the flow of your message, making the copy seem smooth and effortless … rather than stiff and impersonal.

 

Want help with your conversational copy? Our team can help you increase your response by using the most effective direct response copy.

 

Email me at craig@cdmginc.com … or call 310-212-5727.

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