Conversational copy gets result.




Because it’s easier to read … so your audience quickly grasps what you have to say.


To ensure your copy is conversational, take the time to read it out loud.


It should sound like a real face-to-face conversation.


Conversational copy forces the sales message to sound like a friend telling another friend about a great product or service.


Conversational copy tends to use shorter sentences. Try to eliminate long sentences that say too much. Break things up with em dashes – or ellipses … or create separate sentences.


Conversational copy can include sentences that start with “And” or But,” or “Because.” These so-called “bucket brigade” words continue the flow of your message, making the copy seem smooth and effortless … rather than stiff and impersonal.


Want help with your conversational copy? Our team can help you increase your response by using the most effective direct response copy.


Email me at … or call 310-212-5727.