Your list is the lifeblood of your business…

About 24% of your inactive names will open your re-engagement email…

But 45% of them will open subsequent emails.

Think twice before deleting inactive email names…They could continue to be valuable to your marketing.

If you’re interested in learning more about targeting strategy in your email campaigns, give me a call at (310)212-5727 or email Caleb at [email protected].

Here are the rest of this week’s articles:

• Winter Marketing: 3 Facts Most Marketers Forget
• Need to Raise Capital to Expand Your Business?
• Judicial Tyranny: Imposing Clairvoyance on the Advertising and Marketing Industry
• Like Politics?