Use the right words to say exactly what you mean – for greater response!

Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.”

It’s imperative your copy uses the right words … that begins with being SPECIFIC.

The specifics in your copy are what drive sales. Specifics are what make your offering memorable. Specifics can provide the proof of your claims and add credibility. 

What’s more, specifics can be effectively used to answer objections.

Use specific numbers whenever possible. Don’t say, “You’ll save thousands” if you can say, “Our average customer saved $2,373 last year.”

Make sure these specifics appear in your headlines and subheads to make a powerful impact on your readers who simply scan. These specifics will stop them in their tracks and force them to read every word of your copy.

If you’d like to talk about how you can strengthen your copy strategy for more leads and sales, let’s talk. Give me a call at (310)212-5727 or email Caleb at


Here are the rest of this week’s articles:

4 Little-Known Ways to Combat Email Fatigue

Warning: Not Responding to New Customers is Death to Your Future Sales
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales