Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will.

That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns.

Upper management in your company may dislike the idea of any teaser copy. But prospects and clients respond to teaser copy.

Two critical things about teaser copy… 

First, it must complement your message. Second, it must tease and compel the prospect to open and read the message.

When and how to make teasers work for you

One little-known way to increase response is to put the teaser copy not just on the front, but on the back of the envelope as well.

In fact, larger corporations have done this successfully and have seen it increase response by 5% to 15%.

This is typically a tactic used for consumer mail, though I’ve also had some success with business-to-business segments.

An example of successful teaser copy…

I used teaser copy on the front and back of the envelope in a campaign I created for my client, Stock Pickers Digest.

On the front of the envelope I had a stamp that read “FREE INVESTOR’S ALERT ENCLOSED” with a quote that read “This bargain stock could bring you profits of 50% within the next 6 months – 1,000% over the next 3 years!”

On the back of the envelope, I created teaser bullets that said “4 numbers that can help make you a millionaire” and “5 secrets for making aggressive profits FAST.”

By putting the teaser on both sides, prospects were instantly intrigued to see what the offer was and how they could learn more about the product.

I have made envelope teaser copy work for dozens of my clients. If you would like me to create teaser copy that will increase your response, call me at (310) 212-5727 or email Caleb at caleb@cdmginc.com.

Here are the rest of this week’s articles: