TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money.

The Challenge

My CDMG team and I were asked to create a campaign to:

  1. Set apart RealMoney.com from The Street.com – Establishing RealMoney.com as a premium service.
  2. Re-design the existing home page and internal page to more aggressively up-sell and cross-sell.
  3. Establish new premium products – launch and grow them.

The Goal

CDMG’s goal was to develop a direct marketing model of up-selling and cross-selling using direct response copy, graphics and strategy that would ignite a new stream of response, leads and sales.

The Creative Solution

So, here is what we did:

  1. Website redesign. CDMG redesigned TheStreet.com and RealMoney.com to follow direct marketing rules. We turned both sites into new money machines.
  2. RealMoney.com premium service solutions. RealMoney.com was positioned as a premium website overcoming the objections of all the free information available on TheStreet.com. CDMG created a perceived value that excited investors. Thousands signed up, paying a premium price exceeding the client’s expectations by 200%.
  3. New product launches. I identified The Street’s most popular columnists and launched four successful premium newsletters, reality more recurring income. We exceeded projections by 350%.
  4. Cross-selling and up-selling.
    CDMG created for each new premium product:
  • Powerful email campaigns using direct response copy
  • Money making banner ads for home and internal pages
  • A new shopping cart strategy using direct marketing principles to lower the abandonment rate

The Results

RealMoney.com became the largest premium website in America and TheStreet.com had successful premium products to up-sell and cross-sell. New revenue was generated and highly profitable model developed that would exceed past profitability.

How can you increase your leads or sales?

Call me at (310) 212-5727 or email caleb@cdmginc.com to discuss your marketing challenge – some ideas for solutions – and how we can help you.

 

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