At your company’s next meeting, empower your staff with tools, tips and strategies from me.

After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.”

In this comprehensive, fast-paced presentation, I reveal my private tactics for supercharging leads and sales, personalized to your company. Your team will learn how to make any direct marketing campaign a winning success … no matter your industry … no matter your product or service.

I have given my bootcamp worldwide to over 700 companies and organizations … some for intense 2-hour, 8-hour, 1-day, and 2-day sessions.

Business to business, business to consumer, small and large corporations have all had me critique their marketing and train and challenge their staff.

Using proven strategies for branding, media copywriting and direct response art, I will walk your team through every aspect of a successful campaign.

Peppered with real-world examples and success stories, my empowering presentations explain step-by-step how to create winning marketing campaigns in any economic climate.

Your team will discover new ideas and concepts, think outside the box, learn what you may be doing wrong and establish a vision for the future.

Best of all, I can tailor the presentations to your company’s current needs, covering subjects like:

  • The latest marketing breakthroughs
  • The new integrated marketing best practices
  • The Facebook revolution — what you are overlooking
  • 12 critical rules that make or break a campaign
  • Why the right offer is critical to your success
  • 7 copy rules you should never break
  • What never to do on the last page of a sales letter
  • Why many landing pages kill results
  • 7 overlooked techniques that can double your conversion rate
  • Keys to separating good copy from bad
  • The #1 banner ad blunder that direct mailers can make
  • The 14 secrets of choosing successful data
  • The 7 critical objections to an offer that you must overcome

Your company will gain fresh new ways to apply marketing principles to your direct mail and digital efforts … principles your company can use immediately to boosts your response rates. You could see sales climb in as little as two weeks.

Don’t wait. Call (310) 212-5727 today to reserve one of my limited 2019 openings. Or, for more information, email me at



Here are the rest of this week’s articles:

How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign] Converting Free Website Users to Premium Subscribers

#1 Common and Costly Direct Mail Blunder