When you have images in your emails, be sure to use descriptive “alt tags.”

An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can’t be displayed in your email, your recipients will see your alt tag instead.

alt tag

Tagging the image as “small left-hand photo” or “big blue box” won’t be of any use to the reader.

But a tag that reads “Click to here to order at [URL]” will. Be descriptive and use direct response copy – and keep SEO in mind.

Any other questions? Call me at (310)212-5727 or email Caleb at caleb@cdmginc.com.



Here are the rest of this week’s articles:

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