When you have images in your emails, be sure to use descriptive “alt tags.”
An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can’t be displayed in your email, your recipients will see your alt tag instead.
Tagging the image as “small left-hand photo” or “big blue box” won’t be of any use to the reader.
But a tag that reads “Click to here to order at [URL]” will. Be descriptive and use direct response copy – and keep SEO in mind.
Any other questions? Call me at (310)212-5727 or email Caleb at email@example.com.
Here are the rest of this week’s articles:
- Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything
- You’re Invited: FreedomFest, the Biggest Conference in the Nation for Pro-Free Market, Pro-Freedom Advocates
- Box/Subscription Marketing Strategy: Interview with David Bakey of Harry’s Shave Club
- One Thing I Forgot to Tell You About: Videologs
- 6 Steps to Maximize Renewals and Conversions—Why This Campaign Won an Industry “Gold Standard”