The bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat the competition.

Are you up to it?

Mailing out a bookalog direct mail piece might be the bold strategy to help you expand your profits.

A bookalog looks like a book and feels like a book, but it’s not a book. It’s a 120-page sales piece disguised as a book. A bookalog is sent out by postal mail with a brief sales letter and a response device right in the book.

The ebook version is for digital marketing, and is sent by email, banner ads, and Facebook.

One of the great advantages of the bookalog is that it provides you with an opportunity to build credibility in the eyes of your prospect.

People respect books … and respect authors. Your bookalog can be an extended pitch on a particular subject … particularly a subject in an area of your expertise.

For example, your book could be called 10 Dangerous Errors of Retirement Planning … and How to Avoid Them.

Or 7 New Telecom Trends—An Insider’s Survival Guide.

A bookalog not only introduces you and your business, but you build credibility as an expert on a subject.

A bookalog is excellent for either business-to-business or consumer campaigns.

It’s also shown to be successful for fundraising, investment offers, health offers, computer and IT campaigns, and much more.

If you’re looking for a bold marketing campaign that will stand out among your competition, a bookalog could be your key to incredible response.

To learn more about bookalogs, check out my video below.

If you want to use a bookalog or a similar marketing piece in your next campaign, call me at (310) 212-5727 or email me at craig@cdmginc.com for more information.

 

 

 

Here are the rest of this week’s articles:

Craig’s Direct Mail Checklist

Meet Me at FreedomFest

How an Old Product Reignited its Sales – The Dines Letter

The World’s First Comprehensive Guide to Equity Crowdfunding

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