Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate.
Direct mail retargeting (DMRT) allows you to identify the physical addresses of your landing page visitors, so that you can send them a direct mail piece…within 24 hours.
When these leads receive your powerful offer in the mailbox – after they have already shown interest by visiting your page – the results are phenomenal.
We recently did a direct mail campaign for an investment newsletter client, Strategic Investor.
First, prospects saw one or more digital ads on Google or Facebook with powerful direct response copy to create curiosity.
We also used these ads to create digital look-alike campaigns, allowing us to obtain the address data of new prospects.
Here’s a banner ad we created, with the intriguing headline, $5 billion deal rocks biotech, setting stage for epic battle.
When prospects clicked on “Get the story here,” they were taken to a strategic landing page – where their data was collected.
Here’s the landing page:
Shortly after, these leads were sent a powerful magalog with the same marketing message that they saw on the landing page and the digital ads.
Here’s the magalog we created for Strategic Investing’s direct mail retargeting:
This powerful, 16-page magalog created an impressive impact on “hot leads” who had expressed interest.
Of course, at the end of magalog, prospects had an opportunity to respond to Strategic Investing’s offer: A one-year subscription to their investment newsletter.
The results were phenomenal – massive response rate to the mailing piece and powerful new lead generation for the client.
Direct mail retargeting can be a game-changer.
If you’d like to talk about how you can use direct mail retargeting to supercharge your next marketing campaign, give me a call at (310)212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s articles:
- A $350 Million Buyout, Thanks to This Special Marketing Campaign
- The #1 Secret to Power Up Your Sales Copy: Use Specifics
- Testing Corner: “By Invitation Only” vs. “Private Beta”