800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide.
The problem was (and remains), these guys are extremely busy, hard-to-reach, and inundated with promotional materials.
And they’re the most skeptical prospects out there.
So how do you reach them?
You get creative…
Part of the solution I recommended was direct mail. But, to get past the front office personnel and actually reach the target audience – the decision-makers – this marketing piece had to have a high perceived value that would trigger response.
So, we created a “bumpy” package with an attention-getting envelope featuring a humorous cartoon showing an incompetent telemarketing operator.
The envelope asked a provocative question…
“Who’s really answering your inbound calls?”
It also teased with the promise of “Telemarketing Innovations” and a FREE checklist of 8 Costly Telemarketing Blunders.
Inside, the letter took an informational marketing approach that explained the innovations, all fully detailed in a FREE Special Report called 44 Cost-Cutting, Profit-Making, Telemarketing Breakthroughs, Strategies, and Innovations.
For our targets to stay up to date and current on happenings, they just had to have the report.
And it worked… it sparked the leads from the toughest prospects.
Matt Epstein, Director of Marketing at 800 Direct, said “Thanks to your creative direct marketing approach, we have never had so many leads. You have done great work and we would have no problem highly recommending your agency.”
In fact, this campaign piece was so successful, it garnered a Target Marketing BEST of Direct Marketing Award, a West Award of Merit, and the Best Marketing award of the Business Marketing Association.
If you need help doing this, give us a call at 615-933-4647 or email Craig at email@example.com