Marketing and branding have become buzzwords for marketing directors and company presidents. When they imagine brands and marketing campaigns, they often think of flashy or humorous commercials with big marketing budgets.

Or… social media pages with a witty social team.

But these are not the heart of modern digital marketing campaigns.

Direct response marketing is the heart and soul of modern digital marketing.

What is it?

How can you use it to increase your ROI on ad spend?

Direct Response

Direct response is the marketing with the easiest-to-understand ROI. The goal of direct response is to generate a response directly and accountability.

It follows the direct response copy and rules. It identifies your Unique Selling Proposition (USP) and a direct response offer.

Do you want your customers or clients to purchase your offer? Do you want them to share their emails with you so you can create a new email list?

Once you decide on your marketing goal, you’re ready to begin a direct response campaign.

Immediate and Measurable ROI

Since direct response looks for immediate and accountable action, you know your exact returns and if your campaign is or isn’t performing. It might not tell you exactly why, but it will alert you that there’s a positive opportunity or problem immediately.

Noticing a problem and taking immediate action is a luxury that long-term branding cannot accomplish.


Direct response relies on segmentation to succeed. That is, building “segments” of your customer base.
With growth of segmentation, the better your targeting and ROI.

2 Common and Effective Modes for Direct Response

Email marketing

Email marketing is part of most marketers’ campaigns. You create real and lasting relationships with an email list and can continue to build it.

To craft an email list, you need to get a direct response from a call to action.

Your Call To Action (CTA) is in the form of a powerful, enticing direct response offer.

Then once your email list is built, you can send emails designed for your already segmented audience. How these segments perform can tell you whether your other direct response campaigns will also be effective.

Digital Ads

Digital ads as a whole are incredibly effective with a clear Call To Action (CTA). The digital ad space provides meaningful ROI, whether it’s Facebook, Google AdWords, Instagram, or another medium.

Start a Campaign

Start a direct marketing campaign today. It won’t just save your ad-spend money since it’s more targeted; it will also make you an impressive ROI. If you’re unsure where to start or how to find and segment your audience and customer base effectively, you should contact us for a consultation. We’ll design a brand and direct response campaign from scratch.

If you’d like to learn more on how to do this, don’t hesitate to give us a call at 615-933-4647 or email Craig at