22% is a good response rate.
But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it.
Let me explain. Here are two things you should know.
Here is what happened:
Our 3D program got an exceptionally high response rate because it caused our prospects to focus on the unique selling position of our clients, causing them to want to learn more. [See VIDEO]
We sent out a 3D direct mail piece and an email blast series with a strong sales pitch and a telephone follow-up to those 153 prospects, which resulted in a 50% open rate and 22% response rate.
It arrives in a federal express package, it demands that people open it up right away and see what it is, and it has that wow factor. It cuts through the clutter and draws immediate attention.
If you have the right element with the right impact, you will get a desirable response. We’ve even gotten as high as 95% for some clients.
- The marketing challenge and solution: Multichannel Marketing
The most powerful way to increase your sales and profits is a tool called integrated, multichannel marketing.
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences.
This approach implements strategies to significantly boost your response rate and supercharge your profits.
It’s marketing and advertising on steroids. It will revolutionize your marketing results.
Multichannel, integrated marketing is revolutionizing how businesses like you reach new prospects… upsell and cross-sell more effectively… get higher responses,… earn massive profits.
- How we got a 22% response rate from a multichannel campaign to a critical audience:
Because it was a small target audience with a high potential return on the investment, we knew we wanted to do a 3D package as a core part of the campaign.
We also used a telephone follow-up.
We also added an email series so it would truly have that integrated multichannel marketing impact and a digital campaign as well.
3D direct mail captures attention, sparks interest, and drives interaction.
And it has that wow factor that causes people to want to share it and learn more about it.
The 3D direct mail direct response copy was perfect for our target audience of investment newsletter writers who are influencers of hundreds of thousands of investors. Our client wanted to have these influencers be able to talk about their new technology company and its investment opportunity.
Our 3D piece included the following:
- A personalized letter…
- A detailed brochure…
- Two shiny pretend cryptocurrency coins that were bright gold measuring just shy of 2’’ in diameter with incredibly intricate detail… And that produces the wow factor!
Obviously, bitcoin is a digital currency, and there is no such thing as a physical coin, but we sent them one that was a phony coin that they could touch, hold, feel, see, show people, and give to someone – creating the buzz and the interest.
Who can resist opening a package they receive from FedEx? The curiosity alone makes the deliverable irresistible and a must-see.
3D direct mail provides great promotional exposure and puts a wow factor message directly in front of prospects, dramatically improving the likelihood of getting through gatekeepers to reach the hands and eyes of your target audience.
Give us a call at 615-933-4647 or email Michael at [email protected] to discuss integrated, multichannel marketing campaigns and how we can help you.