Podcasts are booming.
Subscribers and listeners are growing.
Advertising is growing.
One of the key questions is if a podcast should be audio or video.
- Video Podcast: 28% said they prefer video podcasts or audio.
- YouTube is the preferred video app to watch a podcast by 60% of people
- They choose Audio when they’re on the go. 46% of those surveyed said they listened to an audio podcast in a vehicle in the past 30 days. And 21% said the car is the location where they most often listen to audio podcasts. Eight in ten said the reason they switch to the audio listening option rather than the video is that their eyes are busy doing something else, like driving, running, or bicycling.
Having a podcast in audio and video is the ultimate strategy. Having both available lets them consume their favorite shows in either contest. For watching a podcast, seeing it helps to improve viewer engagement, but they also feel more connected to the hosts that they can see, and it helps the viewer follow along with the conversations a little bit better. Advertising has more impact.
40% say YouTube ads on a podcast are annoying, disruptive, and too frequent.
Host-read ads baked into a video are best for ad response and engagement. 87% said they like or don’t mind them. Only 6% say that they dislike them.
The median amount of time video podcast viewers spend watching a show each month clocks in at 47.3 minutes.
63% of podcast watchers said they had viewed a video in a private space at home compared to 27% who watched an episode while working or 10% who watched while on public transportation.
46% of those surveyed said they listened to an audio podcast in a vehicle in the past 30 days. And 21% said the car is the location where they most often listen to audio podcasts. Eight in ten said the reason they switch to the audio listening option rather than the video is that their eyes are busy doing something else, like driving, running, or bicycling.
42% said they prefer to watch a podcast that features conversations. And 39% prefer to watch a podcast that features interviews.
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