We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign.

Instead, use direct mail-generated names.

In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names.

Our data team can take your online names and identify who are direct mail responsive…

And if you need to do a prospect mailing, we have, through transactional data modeling, only direct mail responsive names for your target audience.

Need help in selecting the best direct mail names? We know how to do it.

Give Michael a call at 615-933-4647 or email him at [email protected].