Here are four E-commerce predictions for 2024:

1. Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain.
2. Long-form content is dramatically increasing despite TikTok continuing to lead the short-form push.
3. Amazon will roll out ads on Prime Video, which will be successful. The offering could generate nearly $5 billion in revenue for the e-commerce giant divided between, per a Bank of America analysis, between $3 billion in video ads and an additional $1.8 billion from subscribers who pay a fee to avoid commercials.
4. The AI boom will continue. Already, 87% of marketers have used or experimented with AI tools. Expect that figure to go to over 95% by the end of the year. Incidentally, our ad agency, Creative Direct Marketing Group, has integrated AI into some of our data teams, postal direct mail teams, copywriting, ad art teams, digital teams, and analytics.

Need help with your e-commerce? Give us a call at 615-933-4647 or email Michael at [email protected].