Transactional Data Modeling (TDM) could be your secret weapon to increasing profits in 2024-2025.

Let me share a powerful way to enlarge your universe of quality prospects… increase your response, and generate more prospects and clients.

Transactional Data Modeling (TDM) is the latest, most advanced method for creating powerful look-alike audiences and maximizing response with custom lists.

I prefer to call it a buy-a-like audience because it is based on purchasing transactions, not likes or clicks.

It’s independent and different from Meta or Google… dramatically different.

In the past, most look-a-like audiences and even custom lists created on Facebook, Google, Bing, LinkedIn, YouTube, and other platforms have been built upon people’s viewing or clicking history and habits.

That strategy will give you a mediocre look-a-like audience and a mediocre custom list.

And with the changes at Apple and Meta, this is a necessary step in marketing strategy.

You won’t get the response you’re looking for without it.

With Transactional Data Modeling (TDM), the basis of your buy-a-like audience is based on what people have actually purchased—not on what they’re thinking about, what they like, or their future intention to buy.

Using a matrix of transactional data is the latest, most advanced way to supercharge response, increase the size of your prospect universe… and get a much higher response.

Transactional Data Modeling is done by about 7 large data companies. These companies use a matrix of powerful transactional data that produces your “perfect prospect” – again and again.

We’ve seen hundreds of thousands of identifiable prospects who are 90-95% like my clients’ customers. TDM creates much better targeting and responses.

Here is an example of just one client’s data test:

This method far surpasses any other strategy to create an audience most likely to respond to your offer.

Interested in discussing TDM?

Our data experts at Creative Direct Marketing Group are pioneers in this field.

If you’d like to talk to me about how you can use Transactional Data Modeling (TDM) to target your “perfect prospects,” call Michael at 615-947-6120 or email him at [email protected]