Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states.

However, in the swing states, expect to pay 50% more in battleground states than they do during non-election years.

Marketers are leaning more heavily on blogs, podcasts, and direct mail.

If you are interested in marketing for a political campaign, we can help. Give Michael a call at 615-933-4647 or email him at [email protected]