Your prospects may be hesitant to do anything at this time.

Take Investors.

Investors are nervous if there is not a healthy bull market.

As stock prices usually take wild swings and may even crash, especially when the economy is near a recession (or perceived to be in one). They will mentally check out.

How do you promote a paid investment newsletter during a time when your audience is paralyzed?

That was the question on the investment online server, Scott Smith’s mind, when he came to me and my team at CDMG with the idea to launch his new financial investment newsletter… At a terrible time to launch a newsletter.

For us, the answer was simple, as we focused on 3 main goals, which we outlined to Scott:

1. Overcome investor skepticism, panic, and uncertainty.
2. Establish Scott Smith’s credibility and unique selling proposition (U.S.P.) for uncertain times.
3. Create a powerful offer.

It sounded simple enough, but Scott wasn’t as confident as my team and I were. He was concerned that fearful, disillusioned investors were canceling other investment newsletter subscriptions or choosing not to renew them at all.

As a result, several ­ financial newsletters lost 40%-60% of their subscriber base.

In Scott’s mind, the timing to launch a new investment newsletter was equivocal at best, and like many advertisers, his inclination was to hold back on any ad spending — which is the worst thing an advertiser/marketer can do.

Several studies going back nearly 100 years point out the advantages of maintaining or even increasing ad budgets during a weaker economy. Those advertisers that maintained or grew their ad spending increased sales and market share over their competitors during a recession and afterward. These advertisers showed an 8% to 10% increase (or more) in profits over their competitors.”

This same increase was found during and after the pandemic shutdown, and those who marketed dramatically increased profits by over 100% over the competition.

For nervous investors, because of the dramatic swings in the economy, hard money investments — such as gold — became much more attractive to this group of investors who viewed it as a way to prosper in an uncertain economy.

However, my team and I were confident that it was the perfect time to launch Swiss Confidential, Scott Smith’s new financial newsletter, which was based on free market principles — a concept that similar newsletters lacked … and writing the copy directly to address the investors’ fears.

Scott had spent more than 30 years as a member of the Swiss banking elite and wanted to share the wealth-building, asset-protection, and gold investment secrets he had learned with his fellow Americans.

My team at CDMG immediately went to work on Scott’s project and came up with a high-profile way to promote the launch of Swiss Confidential during the worst economic climate in 50 years. We created a series of powerful, 60-second direct-response television and radio spots to attract and target conservative/libertarian hard money investors, and CDMG was able to draw attention to Scott’s newsletter and communicate his investment expertise in a short amount of time.

Broadcast spots furthered Scott’s credibility, playing off the threat of inflation and downturn in the market. CDMG created the broadcast spots to showcase examples of other incredibly pro­fitable stocks recommended by Scott.

And the spots were used for digital marketing as well.

At the end of each spot, viewers and listeners were directed to either call a Toll-Free 800 number or visit a customized landing page for the detailed information they needed to subscribe to Swiss Confidential.

To attract even more subscribers, Swiss Confidential included a compelling offer for potential subscribers: A FREE 4-part “Survival Kit.”

The campaign was multichannel. With the TV/radio campaign were digital ads and direct mail.

To Scott’s surprise and delight, the campaign exceeded goals and generated thousands of new paid subscribers. It also helped lift the multimedia campaign, turning it into one of the most successful newsletter promotions despite an uncertain economy and cautious investors. Swiss Confidential attracted more than 4,000 paid new subscribers just in the testing part of the campaign in a little over six months, at over $100.00 per subscription.

Our team showed Scott what over 40 years of experience and 113 Marketing Awards can bring to the table and that with the right advertising message and marketing strategies, we can make a business or product launch a success.

We’ve helped turn entrepreneurial start-ups into large companies … and large companies into multibillion-dollar businesses through all sorts of economies.

Give us a call at 615-933-4647 or email Michael [email protected] at to discuss integrated, multichannel marketing campaigns and how we can help you.