22% is a good response rate.

But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it.

Let me explain. Here are two things you should know.

Here is what happened:

Our 3D program got an exceptionally high response rate because it caused our prospects to focus on the unique selling position of our clients, causing them to want to learn more. [See VIDEO]

We sent out a 3D direct mail piece and an email blast series with a strong sales pitch and a telephone follow-up to those 153 prospects, which resulted in a 50% open rate and 22% response rate.

When it arrives in a federal express package, it demands that people open it up right away and see what it is. It has that wow factor. It cuts through the clutter and draws immediate attention.

You will get a desirable response if you have the right element with the right impact. We’ve even gotten as high as 95% for some clients.

1. The marketing challenge and solution: Multichannel Marketing

The most powerful way to increase your sales and profits is a tool called integrated, multichannel marketing.

Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences.

This approach implements strategies to boost your response rate and supercharge your profits significantly.

It’s marketing and advertising on steroids. It will revolutionize your marketing results.

Multichannel, integrated marketing is revolutionizing how businesses like you reach new prospects… upsell and cross-sell more effectively… get higher responses,… earn massive profits.

2. How we got a 22% response rate from a multichannel campaign to a critical audience:

Because it was a small target audience with a high potential return on the investment, we knew we wanted to do a 3D package as a core part of the campaign.

We also used a telephone follow-up.

We also added an email series so it would truly have that integrated multichannel marketing impact and a digital campaign as well.

3D direct mail captures attention, sparks interest, and drives interaction.

And that wow factor causes people to want to share it and learn more about it.

The 3D direct mail direct response copy was perfect for our target audience of investment newsletter writers, who are influencers of hundreds of thousands of investors. Our client wanted these influencers to talk about their new technology company and its investment opportunity.

Our 3D piece included the following:

• A personalized letter…
• A detailed brochure…
• Two shiny pretend cryptocurrency coins that were bright gold measuring just shy of 2’’ in diameter with incredibly intricate detail… And that produces the wow factor!

Obviously, bitcoin is a digital currency, and there is no such thing as a physical coin, but we sent them one that was a phony coin that they could touch, hold, feel, see, show people, and give to someone – creating the buzz and the interest.

Who can resist opening a package they receive from FedEx? The curiosity alone makes the deliverable irresistible and a must-see.

3D direct mail provides great promotional exposure and puts a wow factor message directly in front of prospects, dramatically improving the likelihood of getting through gatekeepers to reach the hands and eyes of your target audience.

Call us at 615-933-4647 or email Michael at [email protected] to discuss integrated, multichannel marketing campaigns and how we can help you.

In my book, The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, I reveal everything you need to know now about creating a profitable, accountable marketing campaign using today’s cutting-edge strategies.

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We’re more than an Ad Agency

We’re Your Partner in Driving Growth

Our award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI.

With expertise in media, digital, and creative strategy, we’ve earned over 118 prestigious marketing and advertising awards.

Our team has launched and scaled products, generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion-dollar success stories and grown large companies.

Our formula is data-driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success.

Let’s discuss how CDMG can make a difference.

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]

Start transforming your marketing results today with CDMG, Inc.

Nobody Know direct response and digital marketing better