Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign.
Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy.
Test: We tested one client’s direct mailing for gender response. We sent out three separate campaigns for the same product, each piece containing different copy. We named the tests Creative 1, Creative 2 and Creative 3.
Result:
- Creative 1 – Males: 1.16%, Females: 1.28%
- Creative 2– Males: 0.82%, Females: 0.84%
- Creative 3 – Males: 1.23%, Females: 1.05%
This proves how important it is to test gender response and, when you can, select your audience.
There have been several times when we thought a certain list would fail, but because of gender selection, it was instead a success.
Also, be creative. In one case, we used a woman’s subscription list. 14% of the list’s subscribers were male, so by selecting male only, it gave us profitable names.
For investors, we tested the same script with a male spokesperson and the same script with a female spokesperson.
The audience was over 80% male for the investment cable TV audience.
The male audience produced over a 68% increase in response.
How has your response varied between genders? Email me at [email protected] to tell me about your experience.
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In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in.
We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market.
Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
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