AEO must be a tool you use in 2025.

Why?

For over 30 years, marketers have tried to perfect and use search engine optimization – SEO-to get high rankings on Google or Bing

But the Al Megatrend is changing all that.

I’ve written about “the death of Google” and how the revenues are shrinking because more and more people are using Al with ChatGPT XAl and Google AI platforms.

What has replaced it is what is called Answer Engine Optimization or AEO.

20% of ecommerce sales are driven by AEO.

As of May 2024, 16.4% of U.S. active search users were also using AI platforms, highlighting the growing trend and the importance of adapting your strategy.

Here are 4 things every marketer should know:

# 1. AEO vs. SEO: The Unstoppable Megatrend

For decades, SEO (Search Engine Optimization) has been the backbone of digital marketing strategies, helping businesses rank higher on search engines like Google and Bing.

However, your prospects and customers are shifting with the rise of Al and the emergence of AEO (Answer Engine Optimization).

#2. The Rise of AEO

AEO focuses on optimizing content to provide clear, concise answers that Al can easily interpret.

As Al becomes increasingly integrated into daily life, marketers must adapt to this shift.

Embracing AEO means creating content that is not only rich in information but also structured to be easily understood by AI.

#3. Rethinking Your Website and Landing Page Design

To thrive in the era of AEO, it’s crucial to ensure your website and landing pages are AI-friendly. This means:

  • Use direct response copy rules on your site. It’s easy for AI to pick it up.
  • Structured Content: Organize information with clear headings, bullet points, and concise short paragraphs and sentences, making it easier for Al to parse and understand. It can be long, that’s an advantage. But it must be easy to read.
  • Rich content: include FAQ’s, schema markup, and other structured data to enhance Al’s ability to extract relevant information.
  • User Experience: Ensure your site is easy to navigate, with fast load times and mobile optimization, as Al prioritizes user-friendly sites.

By aligning your web design with AEO principles, you can improve your visibility on AI driven platforms and attract more organic traffic.

#4. Strategies to Make AEO Your Friend

To harness the power of AEO and boost your marketing success, consider these key strategies:

  • Credibility content. Use citations, stats, and quotes from experts to build trust and authority.

Testimonials are great, but use preheads and detailed testimonials, not generalities.

A credible presence attracts more leads by establishing your brand as a reliable source of information.

  • Create Long-Form Content: Detailed articles and comprehensive guides not only demonstrate expertise but also drive more traffic, converting visitors into potential customers.
  • Utilize Case Studies: Showcasing real-world applications builds trust and highlights your product value, leading to higher conversion rates.

By incorporating these strategies, you can not only enhance your content for AEO, but also generate more leads and sales, driving growth for your business.

And, if you do it right…and now…AI can always look to you first as a source…putting you at the top of any recommendation AI makes to a prospect or client.

Let’s talk.  We can create the content and AEO strategies and tactics, taking your results to a higher level in AEO answers.

Email [email protected] or give us a call at (615) 933-4647.

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Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected].

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