Videos are awesome tools for generating higher sales and leads.

And one of the key uses for videos is on a landing page…because it will improve your R.O.I.

I have created over 600 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV commercials, and even 13 infomercials. TV/video strategy used to maximize return is something that I have studied and helped perfect for my clients over the years. This includes how videos relate to your landing page for a marketing campaign.

One thing I’ve learned is you should always include a video on your landing page. Videos help increase overall response, boost credibility and ultimately…increase your profits.

Here are 7 things that you should know about to create a powerful, effective video for your landing page. 

#1: Video increases your response.

Video increases response to email, banner ads, Facebook ads, digital ads and other platforms – driving more traffic to your landing page.

#2: Video length depends on your intent. 

The length of your video depends on your intent. Is the intent to create a lead? The video should be shorter. Is it to create a sale? Then, your video should be longer. Is it an easy to understand the product that you are selling? The video should be shorter. Or more difficult and complex and expensive? The video should be longer. 

 #3: Use the video—but recognize most people won’t watch it.

A video will increase response … even when people don’t watch the video. Even if they watch just part of it

#4: Use a video image. 

In your ads, it’s important to have an image of your landing page video. It should be a powerful, enticing, image that compels the person to click. This could include just words – but a powerful tease, easy to read.  

#5: 12-second rule. 

Within the first 12 seconds of the video, promise something unusual and big prospects will only discover if they continue to watch the video to the end. For example, if you use “7 powerful reasons” approach, says something like “and don’t miss reason #6 –you’ll be shocked by what you discover…” 

#6: Use a powerful headline. 

On the landing page, use a strong headline above the video image, a powerful caption to entice prospects to respond and even bullet points to explain to prospects what they will learn. 

#7: Finally, we recommend offering a transcript for someone to click on… 

…if prospects don’t want to see the video. Create a transcript as if it was a sales page: easy to read with a powerful call-to-action at the end and direct response graphics that would be necessary to enhance the viewing.
 
If you would like to discuss creating a powerful video for your marketing campaign, give Michael a call at (615) 933-4647, or email Michael at [email protected].