Use the right words to say exactly what you mean – for greater response! 

Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.” 

I’ve put that quote up on the wall in my office of my ad agency.  

It’s imperative your copy uses the right words … that begins with being SPECIFIC. 

The specifics in your copy are what drive sales. Specifics are what make your offering memorable. Specifics can provide the proof of your claims and add credibility.  

What’s more, specifics can be effectively used to answer objections. 

Use specific numbers whenever possible. Don’t say, “You’ll save thousands” if you can say, “Our average customer saved $2,373 last year.” 

Make sure these specifics appear in your headlines and subheads to make a powerful impact on your readers who simply scan. These specifics will stop them in their tracks and force them to read every word of your copy. 

If you’d like to talk about how you can strengthen your copy strategy for more leads and sales, let’s talk. Give Michael a call at (615)966-4647 or email him at [email protected]. 

Unlock Your Business Potential with CDMG, Inc. 

Boost Your Brand. Maximize Your ROI. Drive Measurable Growth. 

At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights. 

Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success. 

Why Choose CDMG? 

• Proven Success: With over 120 prestigious awards in 2024 alone, we know what works. 

• Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results. 

• Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories. 

• Let us help with your video needs!
  We produce:
  • Pre-roll videos
  • Video sales letters (VSLs)
  • TV commercials
  • Infomercials
  • Addressable TV
  • Videologs
  …and much more! 

We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success. 

Ready to Supercharge Your Business? 

Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals. 

Contact Michael Oppenheimer today at 615-933-4647 or [email protected]. 

Start transforming your marketing today with CDMG, Inc.—where strategy meets success.