Digital Marketing is changing fast.
Here are 8 under-the-radar digital trends my ad agency, CDMG, uses to help small and big companies grow.
You should be using these trends.
How many of these 8 are you now using?
Trend # 1. Costs Increasing
Digital marketing spending is increasing, but advertising cost on traditional digital mediums like Google and Meta are increasing also.
The increase in digital cost is decreasing in many marketers ROI.
But new alternative digital channels and products are producing great ROI, such as addressable TV, podcasts and geofencing… expect to see major growth because of great ROI.
Trend # 2. The Cookie is dead, Long Live the Cookie.
Cookie apocalypse: the depreciation of third-party cookies and look-a-like modeling is dying… or is it?
Google is unpredictable.
But we know 1st party cookies/data is here to stay currently. Understand that its 3rd party cookie tracking that is experiencing a slow painful death.
Look and see how you can build your data to provide you with more names on your own database including prospect and customer interests, segments, and demographic information to allow you to better target your audience.
One of the best sources of 1st party data is Transactional Data Modeling (TDM). It’s a buy-a-like not look-a-like audience.
Trend # 3. Don’t be fooled by impression numbers or even engagement.
What counts is bottom line results of quality leads or sales.
Accountable advertising is essential for scientific marketing growth of your products or services. It’s all about cost per lead or cost per sale – not views, impressions, or “engagement”!
Trend # 4. Video Repurposing
The power of video is growing.
Your landing page, digital ads, and emails should have video. It results in high response and great ROI.
The next big trend is the video repurposed for pre-rolls, VSL’s, Rumble, X and more.
Trend # 5. Influence the Influencer.
More and more marketers are targeting influencers with digital ads, remarketing, geofencing and other media.
A campaign to a targeted group of influencers is a powerful strategy to increase your reach and multiply sales.
If you can identify enough influencers, setup a strategic campaign just to them.
For example, if you have an investment service consider investor influencers.
Target the 2,000 investable newsletter writers in America for a targeted message about your product.
Watch them write about it for huge impact of new leads and sales.
Trend # 6. Informational Marketing is Generating More Response Than Ever in this Digital Age.
Longer copy or videos rewards marketers with greater response… content-driven sales.
It allows your prospect to see valuable information and specifics, plus a powerful story.
Google loves this strategy. More importantly, your prospects love this strategy.
We call it “VIVA,” Valuable Information, Value Added…
Google rewards information rich, long copy content.
Part of the benefit is the multiple opportunities to backlinks, keyword variations… all on your landing page for longer user sessions.
Use multiple pages for a broad keyword offering.
Trend # 7. Integrated Multichannel Marketing – 86% boost in response
Send the same marketing message to your targeted audience with digital ads, pre-roll, addressable TV, Facebook, direct mail, email, and more. All to the same prospect. See an 86% boost in response.
Want to see how it works? Get my book The New Multichannel, Integrated Marketing: 20 Trends for Creating A Multichannel, Integrated Campaign to Boost Your Profits Now. (See below.)
Trend # 8. Facebook Inconsistent Review Process is Getting Worse.
Facebook does not provide much information behind the causes for ad rejection and disapproval. That paired with a long list of vague ad guidelines and a very strict approval process, this can lead businesses missing out on a large channel. Also, continual disapproval can lead to restriction in your ad account and/or your Facebook page.
Click here to order now, and I’ll even autograph your copy – completely free.
You can also order the book on Amazon here or the audiobook on Amazon here.
Or you can order by phone. Simply call (615) 814-6633.
If you’d prefer, you can order by mail as well. Send a check of $29.95 to:
Craig Huey
Media Specialists
1313 4th Avenue North
Nashville, TN 37208
Watch your response enjoy a powerful increase.
Questions on these or need help? Call Michael at 615-993-4647 or email him at [email protected]. We can help you improve and expand your direct marketing campaign for greater success!
Unlock Your Business Potential with CDMG, Inc.
Boost Your Brand. Maximize Your ROI. Drive Measurable Growth.
At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights.
Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success.
Why Choose CDMG?
- Proven Success: With over 120 prestigious awards in 2024 alone, we know what works.
- Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results.
- Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories.
- Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success.
Ready to Supercharge Your Business?
Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals.
Contact Michael Oppenheimer today at 615-933-4647 or [email protected].
Start transforming your marketing today with CDMG, Inc.—where strategy meets success.
