Tarriffs… higher prices… bad weather…?

These are challenging times.

That’s why as a marketer you need to use these 11 direct response copy rules that will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response and ROI.

These copy rules apply to all media… landing pages, digital ads, email, pre-roll ads, direct mail, and all advertising.

Remember, great copy improves your response. Mediocre copy depresses it.

Rule #1: Use the magic word “you” – It’s powerfully relatable. Never “us” or “we”.

Look at your copy. Is it from the prospect’s perspective or yours? Look at the start of all your marketing copy. You probably violate this rule.

Rule #2: Does your copy proactively anticipate and answer your prospect’s questions?

Write your copy as if you were face-to-face with your prospects and anticipating their questions.

#3: Forget about your company’s beliefs about your product or service superiority – focus on prospects.

Remember, your prospects don’t care what you think. They only care about what they need, fear or care about.

Rule #4: Anticipate objections and concerns about tariffs, inflation, recession or stagflation.

Don’t hide or ignore it. Be preemptive and address it. Say “you don’t need to worry about any surprise price increase. We honor our word.”

Rule #5: Do your materials anticipate and overcome your prospect’s objections? 

Be preemptive in addressing any possible objection. An objection is often a question. A question-and-answer format is one way to turn a potential negative into an advantage.

Rule #6: Can you relate your product or service to items in the news? 

Be careful to ensure it’s timely and relevant to your product or service and your benefits… but “news” increases your response.

Rule #7: Have you stuck to the facts? 

Exaggeration can diminish your credibility and hurt your response rate.

Rule #8: Have you proven why your product or service is different from competition? 

Use credible evidence to convince your customers why they should do business with you instead of your competitors.

Rule #9: Have you defined your Unique Selling Proposition use at the start and reinforced it in the middle and at the end? 

This is what sets you apart – make sure it weaves through your entire message.

Rule #10: Are all the benefits of your product or service clearly explained? 

Show how you will help your prospects solve their bigger problems or enhance their lives.

Rule #11: Do your materials position your company as an authority with a solution to your target’s worst problem? 

Make it clear that you are the obvious resource to meet your prospect’s needs. You’re the expert.

So…

Do your current marketing materials pass this test?

If you need help to upgrade your copy call Michael at 615-933-4647 or email him at [email protected], and we can help you improve and expand your marketing campaign for greater success!

Unlock Your Business Potential with CDMG, Inc. 

Boost Your Brand. Maximize Your ROI. Drive Measurable Growth. 

At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights. 

Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success. 

Why Choose CDMG? 

  • Proven Success: With over 120 prestigious awards in 2024 alone, we know what works. 
  • Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results. 
  • Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories. 
  • Let us help with your video needs!
    We produce:
    • Pre-roll videos
    • Video sales letters (VSLs)
    • TV commercials
    • Infomercials
    • Addressable TV
    • Videologs
    …and much more! 

We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success. 

Ready to Supercharge Your Business? 

Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals. 

Contact Michael Oppenheimer today at 615-933-4647 or [email protected]. 

Start transforming your marketing today with CDMG, Inc.—where strategy meets success.