The use of benefits should not be reserved just for body copy and bullets.

Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline or start.

After all, your marketing materials aren’t aimed at everybody who sees them—just the prospects for your product.

So use your headline to grab your prospect’s attention immediately, so he’ll quickly understand that the message is meant for him.

Insurance direct marketers have successfully followed this advice for decades with headlines like: “Big Insurance Savings for Non-Drinkers” and “The First Hospital Income Plan Specifically Designed for Older People.”

Your headline must contain a benefit and be simple, clear and direct.

Remember, in the average newspaper, your headline has to compete with 350 others. Readers travel fast through that jungle. They don’t stop to decipher the meanings of obscure headlines.

Online, you have to grab your prospect’s attention quickly, because if you don’t, he has thousands of other pages to click on.

Just remember—if your headline promises your reader something that interests him, he’ll read your ad…every time.

Let’s talk about how you can transform your advertising copy to increase response. Give Michael a call at 615-933-4647 or email him at [email protected].

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.