The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked.

Break the rule, and you get a lower response.

Follow the rule, and it will boost your response and profits.

It’s a secret to marketing success but largely ignored.

The rule?

“Make sure your headlines and copy have the strongest benefit up front.”

That’s right. Start your copy with a bang… in everything you write, including native ads, pre-rolls, emails, ads, videos, landing pages, and direct mail packages.

Otherwise, your prospect will lose interest.

And you’ll lose a lead or sale.

The best way to “start off with a bang” is to put benefits up front – even in the headline.

Here are some headlines my ad agency created for different campaigns:

• “God Designed Your Body to Respond to This Amazing, Natural Painkiller”

This headline went with a picture of a doctor and a patient. The copy emphasized the unique and amazing way this natural painkiller would be unlike anything else on the supplement market.

• “Discover The #1 Stagflation Strategy for Investment Opportunities in 2025”

Prospects immediately learn what they will get from this special report – critical knowledge about their money.

• “Get ready for an astonishing theatrical experience… C.S. Lewis is Coming to Los Angeles”

The prospects will be intrigued by an experience that promises to “astonish” them…and claims that C.S. Lewis (a well-loved but deceased person) is coming to LA.

• “At 98: Courage and Persistence [Must-See Note from Reader]”

The prospects, seniors, found powerful intrigue to draw them into the copy.

• “The Incredible Shrinking Dollar – How You Can Survive the Incredible Inflation Nightmare Ahead”

Rising prices still have hit everyone. This headline promises ways to survive the daily increases.

• “2008-Style Bank Meltdown Unstoppable: An Economic Time Bomb is now threatening to explode in the United States. But one simple step could protect – and grow – your family’s wealth”

Prospects were startled by a powerful and frightening prediction and a solution to draw them into the copy.

Notice how this headline is urgent and attention-catching—it predicts a coming “financial meltdown.” Then, it tells prospects that by taking just one simple step, they can protect and even make more money.

These headlines are direct and attention-catching…telling prospects what they need to know and why they should keep reading.

Leave “clever” to the image guy…because you actually want to sell something!

After all, your marketing materials aren’t aimed at everybody who sees them – but specifically at your prospects – the ones who want your product.

Use your headline to grab your prospects’ attention immediately so they will quickly understand that the message is meant for them.

Insurance direct marketers have successfully followed this advice for decades with headlines like: “Big Insurance Savings for Nonsmokers” and “The First Hospital Income Plan Specifically Designed for Mature Adults.”

Your headline must contain a benefit and be simple, clear, and direct.

Prospects travel fast through the jungle of competitive messages. They don’t stop to decipher the meanings of obscure headlines.

You must grab your prospects’ attention quickly. If you don’t, they will have thousands of other ads to click on.

Remember, if your headline promises your reader something that interests them, they’ll read your marketing message… every time.

Want better copy and response? Have our team at CDMG help.

If you’d like to discuss how to create a powerful, benefit-oriented headline and copy, give us a call at 615-933-4647 or email Michael at [email protected].

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

• Proven Success: 120 prestigious awards in 2024 alone. 

• Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 

• Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 

• Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.