11,377 new paid customers… In just three months.

And the campaign had an ROI Of $5.38 for every $1.00 spent.

Results like this can only happen by utilizing the best direct response. strategy and tactics.

And that would include using an Omnichannel or multichannel marketing approach.

Let me explain how all this happened.

A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know if my team and I could help get his target audience investors interested.

When I found out it was regarding new medical technology, I got excited too and told them, “You bet we can help.”

The client wasn’t selling the medical technology product. He was telling investors about it in his $74 paid-for subscription newsletter Streetlight Confidential as an investment opportunity he recommended.

I told him we should do a multichannel campaign. In this project it consisted of the following channels:

  • Digital – We did an extensive digital campaign that involved a variety of ads, including native ads, Pre-rolls and video in 7 different platforms.
  • Direct mail – Direct Mail to investors that had been identified as a “buy-a-like” audience, based upon Transactional Data Modeling (TDM) (Click HERE to see my article on Transactional Data Modeling (TDM): Your Secret Weapon to Increasing Leads Clients and Profits.)

For the direct mail, we decided to create several different formats for the campaign.

They included a Newsalog (Click HERE to see my article about Newsalogs entitled, “Newsalog” Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]), and a Magalog (Click HERE to see my article about Magalogs entitled, The Amazing Magalog — How it Can Give You A 3:1 ROI On Your B2C (Gold Award Winner for Best Direct Mail Package.) all of which used direct response copy highlighting the product’s benefits.

  • Email – We created 3 different types of emails: Email drip series, email conversion series, and prospect email.
  • Meta – Social media ads
  • Paid Search – Search engine marketing
  • Landing Page – Direct response landing page for this specific campaign
  • Direct Mail Retargeting. Anyone going to visit the website is identified with their physical address and sent a direct mail piece.

The results were outstanding.

  • ROI of 5.38 to 1
  • The direct mail and the digital campaign netted 11,377 new buyers. The direct mail generated 2,057 new buyers.
  • The direct response copy for the landing page showed an impressive average time on the page, 3 minutes and 42 seconds.
  • 310,000 unique users were driven to the client’s website, all of which received digital and direct mail retargeting (Click HERE to see my article entitled, Boosting Email, Landing Page and Direct Mail Response: 6 Overlooked Copy Tactics To Lower Risk, More Leads or Sales.)
  • The best-performing channel was the Newsalog format direct mail piece, which produced a lower cost per sale than the other marketing channels including digital.

Interested in creating a powerful breakthrough campaign?

Would you like to see what a Magalog or Newsalog really looks like?

We’d love to answer your questions.

Give Michael Oppenheimer a call at 615-933-4647 or email him at [email protected].

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.