Key Takeaways:

  • Back-of-envelope copy can boost response rates by up to 15%.
  • Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope.
  • It’s a profitable direct marketing tool that adds an extra opportunity to persuade before the envelope is even opened.

 

One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, or traditional graphic artists, cringe: copy on the back of the envelope.

That’s right, we have seen copy on the back of the envelope increase response by as much as 15%. It can be a powerful curiosity stimulator.
Copy that we have created for the back of envelopes typically consists of tease bullets that drive a person to open the envelope and to discover what’s inside.

Here are a few examples of copy for direct mail envelopes we’ve created:

For Wine of the Month Club:

“You’re invited to discover hidden wine gems from vineyards only insider know about…”

“Discover the ‘Cellarmaster’s Secret’ to getting two of the world’s finest wines for just $9.98. Plus, FREE Gifts valued at $152.95”

For a gold and silver promotion, we said:

“Inside: Five surprising reasons you’ll love these beautiful ‘Godless’ coins, including the fascinating story they tell…their rare beauty…and their surprising investment potential”

“See details and free checklist inside…”

For an investment newsletter, we said:

INSIDE: Learn how the revolutionary product inside could help you more than DOUBLE your investment. See page 10

PLUS…Charles Payne reveals his secret 7-PLUS system that can help you evaluate any stock you own or are thinking of buying. See page 3

For Bellazo, a private residential community, we said:

Why are the most affluent travelers settling for second-rate travel…in a petite-sized suite…in a crowded hotel…having to share a common elevator…waiting in line for service…for twice the price of true luxury?

Announcing a new concept in luxury vacation and business travel- worldwide…

  • Without timeshares, rental brokers or fractional ownership…
  • And as easy to reserve as a 5-star hotel room or resort…
  • But unmatched in privacy, luxury and service!

SEE INSIDE

Here are some additional examples of back-of-envelope copy used by different organizations:

Samaritan’s Purse, a Christian relief organization:

Helping The Rohingya – A God-Given Opportunity (with a photo of Franklin Graham)

This is on the back-of-envelope copy used by the Wounded Warrior Project:

The greatest casualty is being forgotten.

For more tips on how to create envelope copy that generates response, call Michael at 615-933-4647 or email him at [email protected].

Click HERE to watch the video CDMG: Direct Mail Secrets: Envelope Secrets for more information.

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In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!

We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.