Key Takeaways:
- Testing is Crucial in Marketing
- Magalog as a marketing tool blends editorial content with sales messaging to attract corporate decision-makers.
- Case Study: SurfControl’s SuperScout created a magalog for a software security product targeting high-level corporate decision-makers, aiming to bypass gatekeepers like mailroom staff.
- Visual test results showed specificity wins.
- Real examples drive engagement.
Let me share a B2B test I did for lead generation.
For digital, I usually test ads and headlines. For email I test subject lines. For video/commercials I test script.
It’s no different than with direct mail. I’ll test envelope headlines or the covers of a magalog.
I created a magalog for a software security company called SurfControl. A magalog is a direct mail piece that looks and feels like a magazine—but it’s a sales piece (see my video briefing here).
The magalog was for one of their products called SuperScout, a corporate security solution.
The goal was to design a cover that got past the mailroom and other such gatekeepers and get on the desk of the high-level decision makers.
Test: We designed two covers for the magalog. Both were designed to inform the decision makers of the dangers of poorly protected corporate email systems.
Version A had a striking central image that evoked an emotional response:
How Fortune 1000 Companies Are Losing Billions To Cyberslackers
Version B opted for a thought-provoking sensational headline:
How an email joke cost Chevron $2.2 million dollars
Results: One of these two covers generated an incredible 24% more response than the other.
Can you guess which one?
If your guess was version “B” – you’re right.
If you would like to hear more about why version B won- and how you can create a powerful magalog for your next marketing campaign, give Michael a call at 615-933-4647 or email him at [email protected].
Unlock Your Business Potential with CDMG, Inc.
Boost Your Brand. Maximize Your ROI. Drive Measurable Growth.
At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights.
Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success.
Why Choose CDMG?
- Proven Success: With over 120 prestigious awards in 2024 alone, we know what works.
- Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results.
- Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories.
- Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success.
Ready to Supercharge Your Business?
Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals.
Contact Michael Oppenheimer today at 615-933-4647 or [email protected].
Start transforming your marketing today with CDMG, Inc.—where strategy meets success.
