Key Takeaways:
- Buyers compare everything. If you’re invisible—or fail to persuade—you lose.
- Comparison charts persuade. They highlight your USP in a powerful, visual way.
- AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO.
- AI platforms give only 2–4 options. If you’re not on the list, you don’t exist.
- Winning requires two things: a comparison chart + AEO visibility.
You’re in a battle.
It’s an epic battle to win a new client or customer as prospects search for a product or service.
And it’s never been easier for buyers to line you up against competitors.
B2C. B2B. Doesn’t matter. Prospects are comparing you right now.
If you’re invisible—or if you don’t win the persuasion battle—you’ve lost.
Here are two things I do for clients to help them win the comparison war:
1. The Power of a Comparison Chart
I just finished creating one for a client.
We identified their top competitors. Showed similarities. And then we highlighted the differences that mattered most to the prospect—not the company.
The result? A simple, persuasive tool that turned leads into customers.
A comparison chart works in:
- Landing pages
- Emails
- Direct mail pieces
- Ads
But to be effective:
- Limit to 7–8 items.
- Make sure the criteria are prospect-centered.
- Use a strong headline + caption.
Done right, the chart blends direct response copywriting, psychology, and differentiation.
It visually proves why prospects should choose you.
- AEO: The New BattlefieldComparison has changed forever.Why? Because AI has replaced old-fashioned Google search.
Traditional SEO still matters—but AEO (Answer Engine Optimization) is now essential.
Here’s how prospects are searching today:
- “Who’s the best estate planning attorney near me?”
- “What is the safest SUV in 2025?”
- “Which supplement gives real energy results?”
- “What’s the best CRM for small businesses?”
- “Where’s the best ice cream shop in Chicago?”
- “Who’s the top video production company in Dallas?”
Surveys show 70%+ of U.S. adults now use AI platforms like ChatGPT, Gemini, and Perplexity for product/service questions. And when they ask, the AI doesn’t return 50 results.
It gives 2–4.
If you’re not on that list, you don’t exist.
Winning the AI shortlist is how you win the comparison war.
Action:
Contact Michael today at 615.933.4647 or email him at [email protected].
Our Creative Team will build your persuasive comparison chart.
Our Tech Team will optimize your site for AEO visibility—so you’re not invisible when prospects compare.
Together, we’ll help you win the comparison war.
FAQ:
Q: Why do comparison charts work so well?
A: Because they make your differentiation instantly clear. Prospects don’t want to dig—they want proof.
Q: Won’t my competitors just copy my chart?
A: They might try. But with the right strategy, you’ll always be first to frame the comparison in your favor.
Q: Is SEO dead?
A: No—but it’s no longer enough. AEO is where buying decisions are now happening.
Q: What does AEO optimization involve?
A: Crafting your copy, metadata, and content so AI platforms select you as one of the top recommendations.
Q: How fast can I see results?
A: Many clients see impact in weeks. Comparison charts persuade immediately. AEO builds momentum fast.
About Craig Huey:
Craig Huey is a nationally recognized direct response marketing expert, author, and speaker. He is president of Creative Direct Marketing Group (CDMG), where he has helped businesses generate millions of leads and sales through accountable advertising and breakthrough campaigns. He is also the publisher of Direct Marketing Update and The Huey Alert, and author of several books including The Great Deception and The Christian Voter.
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Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected].
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