Key Takeaways:

  • A magalog looks like a magazine but sells like your best salesperson.
  • Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email.
  • Using a multichannel/omnichannel approach with digital, email and video to the same names receiving the magalog will increase response by 84% or more.
  • Proven to boost leads, response rates, and sales for B2B and B2C companies.
  • Real-world examples: financial, health, technology, investment, and more.
  • Presidents and marketing directors who adopt magalogs gain a competitive edge competitors can’t touch.

 

Let’s face it: most marketing gets ignored.

Emails? Deleted.

Banner and video ads? Scrolled past.

Postcards and flyers? Tossed in the trash.

But magalogs are different.

A magalog is a sales presentation disguised as a magazine.

It looks valuable, it feels substantial, and it demands attention.

That’s why I call it an infomercial in print.

It educates, entertains, and sells—all in one.

And it works.

I’ve mailed over 100 million magalogs since I created the concept. Just this year, we’ve produced more than 10 million for clients.

4 Reasons Magalogs Work When Other Marketing Fails

  • They get read. Because magalogs look like old-fashioned print magazines, they don’t get trashed like postcards or brochures.
  • They build trust. Real stories, useful articles, and credible content position you as the expert.
  • They convert. Every page is designed to highlight your prospect’s problems and show your product as the solution.
  • They scale for testing. From a few thousand to millions mailed, magalogs have delivered breakthrough results for companies in every industry.

Case Study Proof: Magalog Secrets Revealed

  • SurfControl: A B2B corporate security provider struggling with lead generation. We created a magalog that educated executives on the dangers of unmonitored internet use. Result? Over 1% response rate and a year and a half of powerful, profitable lead generation.
  • VectorVest: An investment software company. We mailed over 2 million magalogs to prospects, cutting through the clutter and positioning their $600+ product as must-have. Result? Explosive subscriber growth and market dominance.
  • Health Alert Newsletter Client: Instead of a bland flyer, we created a magalog designed like a trusted health national magazine. Result? From a 50,000 test to over 24 million mailed, there were tens of thousands of new product subscribers and supplement buyers, and massive growth.

These aren’t theories. These are real-world wins.

Integrated into a multichannel/omnichannel campaign using Meta, YouTube, emails and other strategies to the same names, your marketing will spike overall response by 84% or more.

What This Means for You

Whether you’re in B2B or B2C, selling products, services, or subscriptions—magalogs can transform your results.

They allow you to:

  • Escape the clutter of traditional advertising.
  • Capture your prospect’s attention—and hold it.
  • Deliver a persuasive sales message in a way that feels natural.
  • Convert at a higher rate than virtually any other direct mail format… and outperform digital, email, video and more.
  • If your competition isn’t using magalogs, you have an unfair advantage.

Action: See What a Megalog Could Do for You:

Contact Michael at 615.933.4647 or email him at [email protected] today.

We’ll walk you through exactly how a magalog could be created for your company and show you samples. And my tech team can even integrate it with a digital, email and video campaign with AEO (Answer Engine Optimization) for maximum impact.

This year alone we’ve mailed 10 million magalogs for clients. Imagine what just one could do for your business.

FAQs

Q: Isn’t print dead?
A: Not at all. In fact, print stands out more than ever in a digital-saturated world. That’s why magalog response rates keep climbing.

Q: How long is a magalog?
A: Typically 16–24 pages, packed with articles, case studies, charts, and stories—all designed to persuade.

Q: Can it work for B2B?
A: Absolutely. From technology to financial services, magalogs cut through gatekeepers and reach decision-makers.

Q: What’s the ROI?
A: Higher than virtually any other direct mail format. Clients routinely see ROI that dwarfs their digital-only campaigns.

Q: Do I need a large mailing?
A: No. We can start small, prove the concept, then roll out at scale.

Q: How do I target my audience with the right mailing list?
A: Our marketers are experts in Transactional Data Modeling and selecting the best performing lists.

About Craig Huey:

Craig Huey is the creator of the magalog and president of Creative Direct Marketing Group (CDMG). Over the past 30+ years, he has produced and mailed over 100 million magalogs, transforming companies and industries. His clients include leaders in financial services, health, technology, investments, and consumer products. He is also the author of multiple books on direct response marketing, including multichannel marketing, and publisher of Direct Marketing Update.

Unlock Explosive Growth with CDMG, Inc.
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In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

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  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
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…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc. 

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