Key Takeaways:
- Power words grab attention, spark curiosity, and drive action.
- They’re not just fluff — they persuade and motivate quickly, which is critical since you only have seconds to make an impression.
Why Power Words Matter
Do you want your copy to get read… or ignored?
The difference often comes down to one thing: power words.
These aren’t decoration. They’re the igniters that turn a prospect’s curiosity into a response. They are words packed with energy, urgency, and persuasion.
10 Power Words That Sell
Here are 10 you can start using right away:
- Own – Creates instant possession and pride
- Get – Urgent, action-starting command
- Control – Appeals to power and independence.
- Take – Direct, assertive, unstoppable
- Capture – Conveys winning and achievement
- Try – Reduces risk, easy first step
- Enjoy – Emotional, ties to pleasure
- Seize – Bold, dramatic, decisive
- Grab – Urgent, fast-moving, no delay
- Have – Security, ownership, fulfillment
Power Words in Action
Here are power words in action:
• It’s time to get control of your health and enjoy your life.
• Seize this opportunity and have the future you dreamed of.
Notice how each word pushes the reader to act now.
Creating Copy That Pulls Prospects In
Here’s the reality: You only have seconds to capture attention.
That’s why every headline, every sentence, every CTA must be built with power words.
They don’t just inform. They sell.
Call to Action:
Do you want copy that gets read… and acted on?
Contact Michael today at 615-933-4647 or email him at [email protected].
FAQs About Power Words:
Q: Should I use power words in every sentence?
A: No. Sprinkle them strategically—especially in headlines, CTAs, and opening lines where attention is most critical.
Q: What’s the risk of not using power words?
A: Your copy may fade into the background. Prospects may scan but not act. Power words are what pull them over the edge to respond.
Q: Can I repeat the same power words in different campaigns?
A: Yes. In fact, repetition builds familiarity and impact. Just vary placement and supporting copy.
Q: Do power words work better in B2B or B2C?
A: Both. Decision makers are still people—emotion-driven and action-motivated. Power words cut through no matter the market.
About Craig Huey:
Craig Huey is the President of Creative Direct Marketing Group (CDMG) and publisher of Direct Marketing Update. He has helped over 1,500 companies generate breakthrough results through accountable, direct-response marketing strategies. A leading expert in AEO, SEO, and AI-driven marketing, Craig has guided companies of all sizes to dominate in shifting markets.
Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success
In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in.
We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market.
Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.