Here are 6 short, but powerful things you should know:
- Meta New Test: “Ad” Verses “Sponsored”
Meta has begun changing its in-stream ad labels from “Sponsored” to “Ad.”
It’s already hit Instagram, with the regular “Sponsored” notifier on posts switched to a smaller “Ad” tag instead.
The updated disclosure is being tested on Facebook.
The big question: How will it impact ad performance?
- Amazon: Better Delivery?
Amazon is expanding its delivery options in a growing number of U.S. cities to include new 1-hour and 3-hour services.
The 1-hour delivery option is available in hundreds of cities and towns. The 3-hour option covers more than 2,000 cities and towns with more than 90,000 products eligible.
- Meta Major 2026 Political Donor
Meta has at least four super PACs funded with about $65 million.
The # 1 issue: State regulation on artificial intelligence.
- X: New AI Warning
X is working on a new prompt in the post composer that would alert users before they re-share AI created content.
An “AI content detected” alert will be shown to users before they hit send on a post or re-post in the app.
- YouTube New Test Policy
YouTube is testing a new “skippable” policy. After your prospect hits “skip,” users return to their video as normal, but a persistent banner tied to the original ad stays visible within the player, extending the advertiser’s presence beyond the initial skip.
This test from YouTube creates a way to maintain visibility, even when users skip ads.
- Post Office Raises Shipping Costs Impacting Marketers
The U.S. government-imposed monopoly, the U.S. Postal Service is adding a temporary surcharge to most of its standard package shipping options, citing higher fuel and transportation costs.
USPS told its regulatory agency on Wednesday that it plans to implement an 8% across-the-board increase in prices for its core package and shipping services on April 26 and would remain in place until January 17, 2027.
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