Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile devices in order to find the best deal.

Sales from mobile phones alone accounted for over one-third of all Black Friday sales. When combined with tablet sales, that number reached nearly half of the $6.2 billion spent on Black Friday.

What does this mean for you?

If you don’t have a strategy for consumers to browse your products or services on a mobile device, you are going to fall dangerously behind the competition.

We use our mobile devices for everything–navigation, scheduling, calling, emailing, business transactions…the list goes on. If you’re not communicating to your audience through the device on which they spend most of their time, you are missing out on leveraging that gold mine of profit.

Need help with your mobile marketing strategy for Thanksgiving? Call me at (310)212-5727 or email Caleb at [email protected].

Here are the rest of this week’s articles:

• TheStreet.com – Repositioning an existing product and taking it to a higher level of profitability and growth
• Testing Corner: Banner ad response explosion – 187% increase
• Copy Tip: Facts or Emotions