1. Ad growth for 2024 is strong
   The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another 4.2% (excluding political advertising) so far in 2024.
   Including political advertising, ad revenue is forecast to grow 8.1% in 2024.
2. Digital platforms: The big winners
   These include search, social, commerce, retail media, and digital video platforms, are accounting for about 64% of all advertising. Truth Social, Rumble and X are among the fastest growing.
3. Traditional television
   National and local TV ad spending declined in 2023. And the trend has declined more in 2024.
4. Radio
   Radio alone is not showing growth, but adding podcasts does.
5. Print Publications
   Print publications are continuing to see the declines.
6. Political Marketing
   The 2024 political season has begun with a historic amount.

Note: Interested in political marketing? See my article Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election

If you’d like to discuss running a powerful marketing (or political) campaign, let’s meet.

Email Michael at [email protected]