Sometimes what’s old is new.

An innovative format my team created is helping our clients to generate new leads and powerfully increase response.

It’s a form of retromarketing: The newsalog. Here is how it started.

One client came to us, looking for a new postal mailing format. They had tried almost all traditional mailing formats on their profitable marketing campaigns, including bulk mail, bookalogs, magalogs, and hand-written envelopes.

But multiple mailings to the same names reduces response. So, this client needed something new to command their prospects’ attention and generate new clients.

This client turned to my agency, Creative Direct Marketing Group (CDMG) to innovatively boost their response to:

  • Increase their customer base
  • Stand out from their competitors
  • Cross-Sell additional products
  • And bring in (millions) of potential new revenue

The challenge was that this company had struggled to beat their direct mail control that was declining in response. CDMG then created a new, disruptive direct mail format to:

  • Cut through the clutter
  • Position them as an authority in their field
  • Speak directly to the prospects’ most pressing concerns
  • Deliver to prospects in a format that is familiar, yet innovative
  • Use a format no one else in their vertical market was using

The CDMG team created the copy and art, forming it into a mock newspaper.

This advertorial style format conveyed a sense of newsworthiness about the company and its product, demanded potential customers’ attention and most importantly, dramatically increased our client’s sales.

The Result:

  • An increase of 17% in response, generating more customers and a superior ROI
  • Huge potential for a massive amount of cross sell revenue
  • The most successful year for the company ever, with over 50,000 new customers added because of the new format

Call Michael at 615-933-4647 or email him at [email protected] if you’d like to see a real newsalog or have questions.

The Bottom Line:

Test a new format…like a newsalog.

Call us about changing up your format – maybe even a newsalog. The ultimate result is a retromarketing success.

I have a video briefing on the newsalog. Click HERE to watch.

If you’re interested in creating a newsalog to boost your response. Call Michael at 615-933-4647 or email him at [email protected] and let’s talk.

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.