Key Takeaways:

  • Videologs massively boost response rates — up to 10x more than standard direct mail.
  • Combines digital + physical for a powerful multisensory experience.
  • Perfect for launches, renewals, high-ticket products, and fundraising.
  • Real-world example: a 14% response rate and over $950,000 in projected revenue.
  • Ideal for B2B and B2C audiences where attention and credibility matter.
  • Works with long-form or short-form content — 3 minutes to 30 minutes.
  • You can test videolog formats quickly and scale only the winners.

 

A videolog is a direct mail piece that contains a video.

A videolog is awesome for a lead generation campaign, a second-donor client up-sell, or selling an expensive product or service.

Let me give you an example of a videolog – a lead generation tool.

Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and expects to add another $699,000 in sales.

Anderson sent out a direct mail piece with a strong sales letter and a 4-page videolog brochure that, when opened, contained a video that automatically plays when opened.

A videolog can run from 3 to 30 minutes.

Here is a video brief where I show you how this works in about 2 minutes. Click HERE to watch.

Want to know more about direct mail or videologs?

Action:
If you’d like to create a powerful videolog for your next campaign, contact Michael.

He’ll show you examples, costs, formats, and how we customize videologs to generate leads, donors, and sales.

Call or email Michael today to discover how a videolog could transform your next campaign.

FAQs:
1. What is a videolog?

It’s a physical mail package that plays a video automatically when opened. It merges the impact of direct mail with the engagement of video.

2. How long should the video be?

Anywhere from 3 to 30 minutes, depending on whether you want a fast teaser, educational content, a sales presentation, or a full VSL-style pitch.

3. Who should use videologs?

Companies launching a product… nonprofits wanting high-impact fundraising… B2B professionals… investment offers… high-ticket services… anyone needing attention in a noisy market.

4. Are videologs expensive?

More than traditional direct mail… but the ROI is higher.

The ROI comes from the dramatically higher engagement and conversions.

5. How many should we send in a test?

We usually recommend 500–5,000 pieces depending on your list size and budget.

6. How do I get started?

Reach out to Michael and he’ll create a videolog plan custom to your goals.

About Craig Huey:
Craig Huey is President of Creative Direct Marketing Group (CDMGinc.com), a 30-year leader in direct response advertising and multi-channel marketing. Under his leadership, CDMG has:

  • Tested more than 10,000 digital marketing variables.
  • Mailed over 10 million pieces of direct mail in the last year alone.
  • Won more than 120 awards for marketing excellence.

Craig is also the publisher of Direct Marketing Update, the trusted newsletter for company presidents and marketing directors looking to maximize ROI with cutting-edge, accountable advertising strategies.

Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success 

In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse specializing in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

Why CDMG?
• Proven Success: 120 prestigious awards in 2024 alone.
• Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
• Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
• Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth? 

Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. 

Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.