Key Takeaways:
- Multichannel marketing dramatically outperforms single-channel campaigns—this case generated a $9.57:$1 ROI.
- Integration is the key: combining landing pages, email, digital ads, video, and direct mail multiplies response.
- Data targeting (especially transactional “buy-a-like” modeling) can achieve 95%+ audience match accuracy.
- This campaign generated 13,434 buyers and 2,527 were direct mail responders.
- A strong direct response landing page drove 78,000+ visitors with 4:10 engagement time.
- Multichannel campaigns don’t just add results—they compound them.
Historic results.
A $9.57 to $1 ROI.
13,434 new clients.
2,527 direct mail responders.
And tens of thousands of highly engaged visitors for future conversion.
This wasn’t luck.
It was strategy.
It was execution.
And most importantly…
It was integrated multichannel marketing done right.
The Challenge
An investment service came to us with a goal:
Generate new paid subscribers.
Price point: $99 per subscription.
The hook?
A compelling small-cap investment opportunity—a company doing about $17 million in annual revenue investors should know about.
But there was a problem.
Like most marketers…
This publisher was competing in a crowded, skeptical marketplace.
They needed:
• Attention
• Credibility
• Response
Fast.
The Strategy: Multichannel Domination
Instead of relying on one marketing channel…
I had my team deploying a fully integrated 5-channel campaign:
1. Direct Response Landing Page
This was the foundation.
Everything pointed here.
• Long-form, direct response copy
• Strong headline + credibility
• “Free Report” lead magnet
Result:
• 78,000+ visitors
• 4 minutes, 10 seconds average time on page 
That’s engagement.
That’s persuasion.
2. Email Campaign (4 Streams)
We didn’t send “a few emails.”
We built a system of multiple emails:
• Prospecting emails
• Drip follow-up
• Conversion sequences
• Re-engagement messaging
All written using direct response principles.
3. Digital Advertising
We layered in:
• Social ads
• Programmatic targeting
• Native advertising
Each channel reinforcing the message.
Each driving traffic back to the landing page.
4. Video Campaign
Not just a video.
A system:
• Video Sales Letter (VSL)
• Pre-roll ads
• Email video integration
• Landing page video embedding
Because video builds:
• Trust
• Emotion
• Conversion
5. Direct Mail (The Breakthrough Channel)
We use three direct mail formats:
• Newsalog
• Magalog
• Reportalog
This wasn’t random.
Each format matched the audience psychology.
And it worked.
The Secret Weapon: Data
Here’s where most marketers fail.
They guess.
We didn’t.
We used Transactional Data Modeling (TDM).
That allowed us to build a:
“Buy-a-like” audience
(Not just “look-a-like”)
Accuracy?
95%+ match to actual buyers.
That changes everything.
The Multiplier Effect
Here’s the big lesson:
Each channel alone would have worked.
But together?
They multiplied results.
Every prospect received:
• Email
• Digital ads
• Direct mail
• Video
• Landing page exposure
This created:
• Repetition
• Trust
• Urgency
And ultimately…
Response.
The Results
Let’s be specific.
• 13,434 new clients generated
• 2,527 direct mail responders alone 
• $9.57 to $1 ROI
• 2,318 free report downloads 
This wasn’t incremental growth.
This was breakthrough performance.
Why This Worked
Simple.
But powerful.
• Message matched the market
• Channels reinforced each other
• Data improved targeting
• Direct response advertising drove action
And most importantly…
Everything was integrated.
The Lesson For You
If you’re relying on:
• One channel
• One message
• One touchpoint
You’re leaving money on the table.
Today’s winners do this instead:
- Multichannel
- Integrated
- Data-driven
- Direct response focused
That’s how you:
• Break through clutter
• Generate leads
• Maximize ROI
Action:
If you want results like this…
You need more than tactics.
You need strategy.
Call Michael at CDMG at 615-933-4647 or email him at [email protected] to discuss a multichannel campaign.
We’ll show you where you’re losing response…
And how to fix it—fast.
FAQs:
What is multichannel integrated marketing?
It’s a strategy that uses multiple channels—email, digital ads, direct mail, video, and landing pages—working together to reinforce messaging and increase response.
Why does multichannel marketing outperform single-channel campaigns?
Because repeated exposure across channels builds trust, increases engagement, and drives higher conversion rates.
What is “buy-a-like” targeting?
It’s an advanced targeting method using transactional data to find prospects who behave like actual buyers—often achieving 90%+ accuracy.
What role did direct mail play in this campaign?
Direct mail generated 2,527 responders and significantly contributed to the overall ROI when combined with digital channels. 
How important is the landing page in multichannel campaigns?
Critical. It acts as the central conversion hub, turning traffic into leads and customers.
What ROI can multichannel campaigns generate?
In this case, the campaign produced a 9.57 to 1 ROI, demonstrating the power of integration. 
About Craig Huey:
Craig Huey is President of Creative Direct Marketing Group (CDMGinc.com), a 30-year leader in direct response advertising and multi-channel marketing. Under his leadership, CDMG has:
- Tested more than 10,000 digital marketing variables.
- Mailed over 10 million pieces of direct mail in the last year alone.
- Won more than 120 awards for marketing excellence.
Craig is also the publisher of Direct Marketing Update, the trusted newsletter for company presidents and marketing directors looking to maximize ROI with cutting-edge, accountable advertising strategies.
Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success
In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in.
We’re not just another ad agency. We are a top advertising and marketing powerhouse specializing in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
• Proven Success: 120 prestigious awards in 2024 alone.
• Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
• Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
• Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market.
Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today.
Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.