Sometimes you run a test, and you don’t see a lot of difference.
Many times, you can see a clear winner.
And on occasion, there’s a grand slam!
Case in point:
How about a headline that wins by an average of 600%?
Intelligent Investor Report tested two different email blasts, changing only the superscript headline and the subhead above the salutation – all other copy and art stayed the same.
And while “Russia” is the subject, the target audience is the U.S. investor – before all the Russia controversy.
Here are the two combinations of headline and subhead.
See which one you think produced the greater response, then read the results.
- “If you’re hungry for 500% profits, this internationally
known pizza brand is ready to deliver.”
As Russians demand more fast-foot options … hordes of European investors are cashing in on the trend.
- “Fast food, fast profits”
With oil fueling the Russian economy and giving consumers more money to spend, one company can barely open restaurants fast enough and could soon earn you 5 times your money.
The winner?
It was Headline #1. Did you guess right?
The creative copy in Headline #1 beat Headline #2 … by 339.27%!!!
Send us your best emails for a free evaluation, or if you need help with your next marketing campaign, write Caleb Huey at [email protected] or call us at 310-212-5727.
