The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private [...]
Want to lose business? Just bash President Trump. A CEO has a choice to make: Be political or be neutral. A recent survey found that 58 percent of consumers dislike it when a company is political. But 25 percent of [...]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes place July 19-22, headquartered at the Paris Hotel in Las Vegas. I’ll be with conservative radio and TV personality Larry [...]
Amazon.com’s retail popularity just keeps growing. And why not? The pioneer in online shopping comes closer to perfecting e-commerce and logistics, bridging the gap between warehouse-to-customer fulfillment. And the company keeps searching for ways to make ordering online even easier. [...]
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been talking about the use of asterisks*. If you have a disclaimer or minor copy point, an asterisk may not be [...]
