Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here [...]
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according [...]
This last week was a great week for my digital clients and freedom. In a party-line vote, House Republicans freed Internet Service Providers such as Verizon, AT&T and Comcast of unfair and terrible regulations to limit what companies could do [...]
It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new format has led to a drop in average cost per click (CPC), a lowering of the average cost per acquisition [...]
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could mean a serious hit to your sales, profits and future success. While you cannot stop prospecting, remember…it is always [...]
