For my ad agency, Creative Direct Marketing Group, winning an award for developing marketing excellence for our clients is an amazing honor. The Internet Advertising Association just awarded Creative Direct Marketing Group with the following for 2016: […]
If you have a Customer List, I can raise 1 million, 5 million, 10 million or more under a new SEC rule. How? By marketing an investment opportunity to your customers. It’s all possible under a new SEC ruling. You [...]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too [...]
Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of investors with a marketing campaign that gets results. With over 30 years of marketing to investors, I know what gets [...]
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response [...]
