98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the 98% if you’ve never considered a bookalog. What’s a bookalog? It looks and feels like a paperback book – but [...]
I just received a note that my marketing agency CDMG won the Internet Advertising Award for “Best Investment Online” campaign. That makes a total of 81 awards won from the Echo awards, Business Marketing Association, Web Marketing Association and others.
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. [...]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. They want to know who sent your letter as they determine to open it immediately, open it later or worse…simply [...]
Most of you know what an exaggerated claim sounds like. And I’m sure as soon as you hear or read one, you tend to tune out. However, even though most marketers appreciate realism, unfortunately they don’t always offer it in [...]
