I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to [...]
Over the years, we have won awards for over 79 campaigns from the Direct Marketing Association, Internet Advertising Association, the Information Marketing Association, and many more. Interested in how we did it? Check out our case studies: VectorVest RealMoney.com TheStreet.com [...]
Here was the marketing challenge: Maedel’s Mini-Cap Analyst, a Swiss-based company, had a monthly stock newsletter. They came to CDMG with a number of frustrating problems, including: It was virtually unknown to U.S. stock investors It had a small subscriber [...]
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing matters, and [...]
There are two ways to create a look-alike audience. Both are producing awesome returns for my clients: Transactional data. This way is based on thousands of transactional data. These are purchases that can create powerful audiences which are clones of [...]
