Most marketers will put the name of their company and logo at the top of the letterhead. Big mistake. The name of your company means absolutely nothing to your prospects. And in fact, it can depress your response. Heresy? This [...]
I have been in the advertising and direct marketing business for over 40 years as an owner of an ad agency and winner of 79 awards. I have clients all over the world, and I have made them very rich [...]
FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. FamilyLife (Credit: Twitter) While their Weekend [...]
Not sure how to write the best copy for your direct marketing campaign? Which formula should you use? Make sure to follow the AIDA formula. A stands for Attention. For I, D, and A, check out my video. Click below: [...]
Here’s a tip that could help increase your response by more than 80%. It's all about the layout of your page. Test: In an A/B split test, two different ordered pages of the same website were tested in an 8-day [...]
