10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And while the crowd ranged from large corporations such as Whole [...]
15 Surprising, Results-Increasing Rules to Follow to Create Powerful Direct Mail Art Design
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. Many direct mail campaigns have been crippled or destroyed because the artist violated critical rules that have been proven successful. So that your next direct mail campaign doesn’t die at [...]
5 Powerful DTC Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. It’s like being in chains, totally dependent on retail decision. Breaking free is good for the bottom line. To expand its client base, Metagenics – a marketer of [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference
A call to action can make or break the sale. And words matter! A test was run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available by [...]
10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And while the crowd ranged from large corporations such as Whole [...]
10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was [...]
15 Surprising, Results-Increasing Rules to Follow to Create Powerful Direct Mail Art Design
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. [...]
5 Powerful DTC Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference
A call to action can make or break the sale. And words matter! A test was run for a PR [...]
10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was [...]